If You Love Math You Will Enjoy
>> Thursday, January 20, 2011
If you are passionately building your business you must learn to build it strategically rather than by accident. Keep Your Focus on the NumbersMany home-based business owners would rather do just about anything than play by the numbers. By nature, people in direct selling are more interested in people not numbers. Building your business by the numbers will result in higher sales, more appointments and more recruits to your team each month.
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The Meaning Behind Working The Numbers
Building by the numbers means making sure that every day, every week and month you make a connection, share your presentation program or talk about the business opportunity with enough people so that you are assured recruiting and appointment success. According to industry standards, you can expect to sponsor about one new person into your team if you talk to about 10 people.
You may be wondering how you are going to bet in front of ten people every week, right? Hosting information meetings or presentations is a good way to talk to 15 to 20 people every week. This gradually becomes a word-of-mouth advertising campaign for your business.
If you did this and only had ten people at your presentations each week, by the end of the year you would have talked to 520 people! If you look back at the statistics, that is 52 new, quality people added to your team. How long would it take to become the top leader in your company?
Here is a recap of your success strategy:
1. Consistently hold one presentation a week for an entire year. You will need to book more than four presentations per month to allow for postponements and cancellations.
2. Work closely with your team to have a least 10 guests present at each event. If your numbers are less you will need to hold more events to reach your ten qualified contacts per week.
3. Include compelling recruiting seeds throughout your product presentation. Offer the business opportunity to every guest at the event.
The beauty of building your business by the numbers is that it is simple, repeatable and keeps you focused on your efforts rather than on the results. The surprising bonus to doing this on a consistent basis, is your closing ratio will improve and your team will grow even faster.
